Front Page Specifications:

Marketplace

 

FP Display Event

 

Rich Media Event

 

Marquee Event

 

Other

 

west_shopping_image

Full Experience Description:
West mantle appears in the middle left-hand side of the page. Shopping co-brand (static) unit is integrated into west mantle.

Frequency Cap:
Full experience displays on every page view


Product Specifications:
Flash Specs GIF Specs
    Asset 1: Static Gif
Dimensions: 85px X 85px
File Size: 5K
Max Animation Time: None
Other Notes: Final gif dimensions determined by mantle design. Product image never smaller than 75x75.
 
Text Specs  

Asset 2:
Client Text Link: 44 characters
Text Link Notes: Character limit includes spaces. Brand name must be included in text link. 2 lines max with no more than 22 characters per line. Due to space constraints, a max of 6 uppercase letters total allowed in the text link. No exclamation marks or words in all caps. No R's and TM's allowed.

Required Text Links: None

 
Timing

Client Building:
  • All creative subject to Yahoo! approval.

  • Client must submit final creative and redirect url to Yahoo! no later than 5 business days prior to campaign launch

     
  • Notes
  • The creative image can take the form of a Product image (Example 1 and 2), Retail advertiser Logo (i.e. Macy's), or a non-retail advertiser Logo with Seasonal Tie-in (Example 3). Marketing Messages within the image are not permitted. They are confined to the text link area.

  • West mantle content and layout determined by Yahoo!

  • Yahoo! reserves the right to resize client image based on final west mantle layout

  • Only 1 redirect url allowed for both gif & client text link



  • All information contained within this site is current as of January 1, 2009. As we continually evaluate and enhance our product offerings, specifications within this site may change. Please contact your Yahoo! Front Page campaign manager to confirm specs and product information prior to submission of assets.

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