| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash
Dimensions: 440px X 160px
File Size: 50K
Max Animation Time: 15 seconds
Flash Version: 6
Frame Rate: 18 fps
Other Notes: Maximum allowable animation area is 460x180 (extension of 10 pixels on top, bottom, left & right of 440x160 mantle). Creative must contain brand attributes in the final frame.
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Asset 2: Back-up static Gif
Dimensions: 440px X 160px
File Size: 20K
Max Animation Time: 15 seconds
Other Notes: Back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes
Asset 3: Post-stream Gif
Dimensions: 440px X 160px
File Size: 20K
Max Animation Time: None
Other Notes: Optional - this gif is served after the streaming content ends. If img2 is not provided, img1 will be used as post-stream gif. Must be consistent with the final flash frame and contain brand attributes.
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| Text Specs |
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Asset 4:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No R's and TM's
Required Text Links: Replay Ad, Ad Feedback
Required Text Link Notes: Replay Animation and Ad Feedback text link will be included beneath west mantle
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| Timing |
Yahoo Building:
Client must supply all creative assets (high-res logos/images, copy, etc) no later than 15 business days prior to launch
All creative must be finalized 5 business days prior to launch
Client Building:
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
If client builds, all final files and redirect url must be provided to Yahoo! no later than 5 business days prior to launch
Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
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| Notes |
Beta sp tape or digibeta tape of video needed 14 days prior to launch
No audio allowed in flash animation
Functionality of the ad in subsequent page views may not be the same functionality as the first page view. Please consult the Campaign Manager for details.
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