| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash/Floating
Dimensions: 440px X 160px
File Size: 50K
Max Animation Time: 15 seconds
Flash Version: 6
Frame Rate: 18 fps
Other Notes: Allowable floating area is 460x180 (extension of 10 pixels on top, bottom, left & right of 440x160 mantle).
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Asset 2: Static Gif
Dimensions: 160px X 130px
File Size: 20K
Max Animation Time: None
Other Notes: Creative must contain brand attributes
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| Text Specs |
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Asset 3:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No R's and TM's
Replay ad and ad feedback text link will be included beneath gif; close ad button will be contained within the flash file (No open ad button).
Required Text Links: Open Ad / Close Ad, Replay Ad, Ad Feedback
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| Timing |
Yahoo Building:
Client must supply all creative assets (high-res logos/images, copy, etc) no later than 15 business days prior to launch
All creative must be finalized 5 business days prior to launch
Client Building:
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
If client builds, all final files and redirect url must be provided to Yahoo! no later than 5 business days prior to launch
Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
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| Notes |
Creative must contain brand attributes
Floating element within the allowable west mantle area cannot be solid nor obscure content for more than 2 seconds at a time
A 20 character text link will display for users that don't view the floating experience - alternate experience with static gif. Users who view the floating experience will see Replay Ad and Ad Feedback text links.
West mantle content and layout determined by Yahoo!
Contextual relevancy between advertiser and Yahoo! mantle content preferred. If not, Yahoo! will design for attribution in the mantle layout & creative. "Sponsored by" text will be included in cobranded west mantles.
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