Front Page Specifications:

Marketplace

 

FP Display Event

 

Rich Media Event

 

Marquee Event

 

Other

 

west_fixed_editorial

Full Experience Description:
West mantle appears in the middle left-hand side of the page. Flash unit is integrated into west mantle and can animate for up to 15 seconds.

Alternate Experience Description:
Back-up static gif will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

Frequency Cap:
Full experience displays on every page view

Minimum System Requirements:
Full experience served to Windows Internet Explorer 5+ users on high bandwidth (LAN line) with flash & javascript enabled. Alternate experience served to Firefox, Macintosh, Netscape, below IE 5 browsers, javascript disabled users and those who don't have flash installed or are on dial-up connection.

Product Specifications:
Flash Specs GIF Specs
Asset 1: Flash
Dimensions: 160px X 130px
File Size: 30K
Max Animation Time: 15 seconds
Flash Version: 6
Frame Rate: 18 fps
Other Notes: No looping. Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
on(release){
getURL(clickTAG);
}
  
Asset 2: Back-up Gif
Dimensions: 160px X 130px
File Size: 20K
Max Animation Time: None
Other Notes: Static gif only. Back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
 
Text Specs  

Required Text Links: None

 
Timing

Client Building:
  • All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines

  • Client must submit final creative and redirect url to Yahoo! no later than 5 business days prior to campaign launch

  • Please provide .swf, .fla and all font files used (mac & pc formats). (Note: Pharma clients must provide final creative a minimum of 30 business days prior to campaign launch)
     
  • Notes
  • West mantle content and layout determined by Yahoo!. Contextual relevancy between advertiser and Yahoo! mantle content preferred. If not, Yahoo! will design for attribution in the mantle layout & creative. "Sponsored by" text will be included in cobranded west mantles.



  • All information contained within this site is current as of January 1, 2009. As we continually evaluate and enhance our product offerings, specifications within this site may change. Please contact your Yahoo! Front Page campaign manager to confirm specs and product information prior to submission of assets.

    Client sites included are property of their respective owners and may be protected by copyrights, trademarks or other proprietary rights and laws.
    copyright © 2004-2009 Yahoo!. All rights reserved.