Front Page Specifications: marquee

Marketplace
 
  • Image and Text
  • Text
  • 5th Link
  • Takeover

    		•

    FP Display Event
     
  • FP Display 300x250
  • FP Display 350x200

    		•

    Rich Media Event
     
  • FP Interactive 350x200
  • FP Floating 350x200
  • FP Expanding Interactive 350x200

    		•

    Marquee Event
     
  • FP Floating Interactive 350x200
  • FP Custom

    		•

    Other
     
  • Headline

    		•
    home> marquee event

    premium_custom
    Full Experience Description:
    There is no standard user experience description as each event is customized to meet specific client objectives. Note: Depending on size of creative, 50 - 80% of page views in one day have bandwidth to view the full experience. Yahoo! guarantees an exclusive rich media experience but cannot guarantee full experience views.

    Alternate Experience Description:
    Back-up static gif will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

    Frequency Cap:
    Full experience displays on first page view only

    Minimum System Requirements:
    Full experience served to Windows Internet Explorer 5+ users on high bandwidth (LAN line) with flash & javascript enabled. Alternate experience served to Firefox, Macintosh, Netscape, below IE 5 browsers, javascript disabled users and those who don't have flash installed or are on dial-up connection.

    Product Specifications:
    Flash Specs GIF Specs
    Asset 1: Flash
    0px X 0px
    File Size: 40K
    Max Animation Time: 15 seconds
    Flash Version: 6
    Frame Rate: 18 fps
           		  
    Text Specs  

    Asset 2:
    Client Text Link: 20 characters
    Text Link Notes:

  • Including spaces
  • No punctuation
  • No exclamation marks
  • No words in all caps
  • No R's and TM's

    Required Text Links: Ad Feedback
    Required Text Link Notes: Other required text links to be determined based on execution

    		•   
    Timing
    Yahoo Building:
  • Due to the highly customized nature of these events, Yahoo! must retain control over the build of the custom event

  • Client can submit storyboard concepts and/or initial creative mocks to Yahoo! - these will need to be received no later than 20 business days prior to campaign launch

  • If Yahoo! is concepting creative, client must supply all creative assets (high-res logos/images, copy, etc) no later than 30 business days prior to launch

  • Creative for the custom event must be finalized 10 business days prior to launch

  • All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines


     
    • Notes
  • Page altering events are custom in nature; as such, specs will be determined according to concept & functionality (as approved by Yahoo!). Please contact your Front Page Campaign Manager for details.

  • Floating elements outside of the ad units cannot exceed 200px X 200px or 40k square pixels

  • The full experience will play on the first visit to the page for those users with the necessary capabilities. Replay functionality will be available to users via a text link residing underneath the final ad unit. Please consult the Campaign Manager for details.



    • All information contained within this site is current as of January 1, 2009. As we continually evaluate and enhance our product offerings, specifications within this site may change. Please contact your Yahoo! Front Page campaign manager to confirm specs and product information prior to submission of assets.

    Client sites included are property of their respective owners and may be protected by copyrights, trademarks or other proprietary rights and laws.
    copyright © 2004-2009 Yahoo!. All rights reserved.