• Is misleading, deceptive, false or untrue (for example, an ad can be misleading if relevant information is left out or if the ad implies something that’s not true).
  
• Falsely states or otherwise misrepresents the Advertiser’s affiliation with a person or entity.
  
• Promotes or glorifies violence, crime, obscenity, the use of weapons or provides instructions on how to “get away” with crimes or unlawful activity, including offering to sell any illegal products on the landing page.
  
• Violates the intellectual property or other proprietary rights of third parties, or promotes such activity.
  
• Stereotypes, inaccurately portrays or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation or disability.
  
• Is offensive, or disturbing to Yahoo!’s users or is likely to cause outrage, general disapproval or negative opinion within the community.
  
• Contains any pornographic content or may otherwise be harmful to minors.
  
• Contains warranties or guarantees.
  
• Uses comparative or superlative phrases (i.e., “Best,” “Better,” “Cheapest”).
  
• Promises any “free” intangible goods or services (i.e., travel packages), including promotions for “Buy 1-Get 1 Free,” “2-for-1 Sale,” “50% off with purchase of Two,” etc.
  
• Promises any “free” tangible goods that do not also include the material terms in the text link. Examples of acceptable advertising include the following: "Spend or more and receive a free T-shirt", “Free shipping on purchase of or more”, or “Spend and get off your next order.”
  
• Makes claims about the health, safety or performance of the product.
  
  
  

Specific Categories of Prohibited Advertising
Yahoo! does not accept any advertising through Ad Central FPM that contains:

• Illegal Products, including but not limited to:
  
• Obscene material or Child Pornography.
  
• Copyright or Trademark-Sensitive Goods (bootlegs, CD-Rs, warez, back-up copies, demo copies or OEM (Original Equipment Manufacturer) software). Any recordable media for sale must be blank.
  
• Illegal Drugs and Drug Paraphernalia (cocaine, heroin, marijuana, anablolic steroids or bongs, including items used to manufacture controlled substances and drug paraphernalia).
  
• Embargoed Goods from any country that appears on the United States Office of Foreign Assets Control list, including Balkans, Burma, Cuba, Iran, Iraq, Liberia, Libya, North Korea, Syria or Zimbabwe (i.e., Cuban cigars, Iranian rugs).
  
• Government IDs or Police Items (birth certificates, driver’s licenses, law enforcement IDs, passports, green cards, badges or sirens).
  
• Hacking/Surveillance/Interception/Descrambling Equipment (access cards, viruses, password sniffers or cable descramblers).
  
• Stolen Products and Items used for Theft (lock-picking devices, vehicle master keys, stolen art and artifacts or items with the serial number removed).
  
  
  
• Regulated Products or Industries
  
• Adult-oriented Products or Content (films, magazines, websites, sex toys, etc.).
  
• Alcoholic Beverages.
  
• Live Animals or Goods Made From Protected Animal/Plant Species, noxious weeds, endangered plant species, or live insects or pests.
  
• Used or rebuilt Batteries, or batteries containing mercury.
  
• Body Parts and Bodily Fluids (urine, sperm, eggs, blood or organs).
  
• Contests, Lotteries & Games of Chance.
  
• Dietary (Health) Supplements (herbs, botanicals, vitamins, minerals, amino acids, ephedra, ma huang, chitosan, human growth hormone (whether natural or synthetic), comfrey or pyruvate).
  
• Gambling (online casinos, gambling “portals” or online gambling educational sites that are primarily advertising supported vehicles for online casinos) or Gambling Items (grab bags, lottery tickets, raffle tickets, sweepstakes, pyramid schemes or slot machines). However, organizations that offer casino services as an element of their overall entertainment offering (i.e., Las Vegas hotels) may advertise on Ad Central provided that the advertising is selling the advertiser’s offerings as an entertainment destination, and not specifically or predominantly its gambling or betting offerings.
  
• Warrant, Title or Deed to any property.
  
• Pharmaceuticals/Prescription Drugs/Medical Devices or Online Pharmacies.
  
• Real Estate.
  
• Tobacco and Tobacco-Related Products (cigarettes, cigarette tobacco, pipes, chew tobacco, cigars, or stores specializing in such products). However, advertising for “stop smoking” products (patches, 12-step programs, etc.) and youth smoking prevention campaigns by tobacco companies is permitted.
  
  
  
• Dangerous Products including but not limited to:
  
  • Firearms or Ammunition including related items such as silencers, large capacity magazines, BB guns, tear gas or stun guns.
    
  • Fireworks or Explosives including “safe and sane” fireworks.
    
  • Non-packaged Food items.
    
  • Hazardous Substances including pesticides or items containing hazardous substances.
    
  • Weapons such as disguised, undetectable or switchblade knives, martial arts weapons, etc.
    
    
    
• Products and Services Not Otherwise Permitted On Ad Central FPM
  
  • Astrology, Psychic Services, Horoscopes and other related products or services.
    
  • Data-collecting advertisements, including web bugs or pixel tags.
    
  • Hate material (Hitler mousepads, Swastika flags/patches/posters, KKK patches/belt buckles/hats).
    
  • Individual Contracts, Services and any item that is non-transferable.
    
  • Advertising for Loan Products that require upfront fees or purport to offer credit with little or no regard for a user’s credit or collateral (i.e., “No credit? No problem!”).
    
  • Political, Religious or Charitable Organizations, Issues or Causes.
    
  • Advertising for Professional Services (lawyers, doctors, CPAs, dentists, psychologists and other established, recognized professionals).
    
  • Simulated News Items / “Advertorials” that simulate (a) Yahoo! content, or (b) news headlines in design, tone, third person sentence structure, or topic.
    
  • Spam related products (spamming software, email address collection software, etc.), including Mailing Lists or other personal information.
    
  • Used Goods.
    
    
    
• Viral Marketing (“tell a friend” or other marketing efforts that offer users the opportunity to transmit a marketing message or offer to others)