| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash /Floating element - initial page view
Dimensions: 200px X 200px
File Size: 0K
Max Animation Time: None
Flash Version: 8
Frame Rate: 24 fps
Other Notes: Floating area is 950x350
Floating element can be 200x200 or 40k square pixels
Floating element must continuously move and cannot remain stationary over Yahoo! content such as the News or navigational links.
Floating element and 350x200 ad unit must be 60k in file size combined.
Asset 2: Flash - initial page view
Dimensions: 350px X 200px
File Size: 60K
Max Animation Time: 15 seconds
Flash Version: 8
Frame Rate: 24 fps
Other Notes: Final frame must contain brand attributes. 60k file size includes floating element.
Asset 3: Flash - subsequent page views / non IE browsers
Dimensions: 350px X 200px
File Size: 40K
Max Animation Time: 15 seconds
Other Notes: Flash Version 8
24 fps
No looping.
Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
on(release){
getURL(clickTAG);
}
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Asset 4: Static Gif - back-up and subsequent page view
Dimensions: 350px X 200px
File Size: 30K
Max Animation Time: None
Other Notes: Static gif or jpg only. This will be the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
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| Text Specs |
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Asset 5:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No Registrations, Service Marks or Trade Marks
No www. allowed
Required Text Links: Open Ad / Close Ad, Replay Ad, Ad Feedback
Required Text Link Notes: Close Ad button required while floating element is playing. (No Open Ad button present)
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| Timing |
Yahoo Building:
If Yahoo! builds, client must supply all creative assets (high-res logos/images, copy, etc) no later than 20 business days prior to launch. All creative must be finalized 10 business days prior to launch.
Client Building:
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
If client builds, all final creative files and redirect url must be provided to Yahoo! no later than 10 business days prior to launch
Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
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| Notes |
Floating element must continuously move and cannot remain stationary over Yahoo! content such as the News or navigational links.
Total animation time for entire ad cannot exceed 15 seconds
Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
A Replay Ad text link will always be present on subsequent page views for enabled users.
User initiated audio allowed. Please consult the Campaign Manager for details.
The full experience will play on the first visit to the page for those users with the necessary capabilities. All subsequent page views can be either a flash or static 350x200 unit.
Redirect page must load within the original browser window (no pop-ups, pop-unders or resized browser windows). The back button on all redirect page(s) must be visible and functional to allow navigation back to Yahoo.com within one click.
No pop-ups/pop-unders on the destination URL or triggered from the back button allowed.
Browser window may not resize upon click.
CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
BROWSER INFORMATION
The Yahoo! Front Page serves the full advertising experience to Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection. It's very important that we ensure a positive experience to all users that visit the Yahoo! Front Page. We have this policy in place for the following reasons:
LAN detection: Internet Explorer is the only browser with a built-in LAN detection feature, which is used to determine a user's connection speed, low bandwidth (dial up) or high bandwidth connection (Broadband). Because non-IE browsers do not have lightweight LAN detection, we cannot quickly detect whether or not a user has the ability to download a large file size. To ensure ads are seen correctly by all users we maintain the optimum file size of 40k for all users.
Floating: Rich media utilizes Adobe flash which has a compatibility issue with any non-Internet Explorer on Windows browser (Firefox and Safari being the two most popular). When an AD/Flash containing a transparency is overlaid on a web page it deactivates navigational links or news stories creating a poor user experience. We have opted to not allow the floating experience on any non-Internet Explorer on Windows browser.
As a solution, we will allow a separate file to be submitted at a lower file size without a floating element. If the ad unit has a second experience upon click, this will be included in the Firefox and Safari browsers as well.
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