| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash
Dimensions: 350px X 200px
File Size: 40K
Max Animation Time: 15 seconds
Flash Version: 8
Frame Rate: 24 fps
Other Notes: No looping. Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
on(release){
getURL(clickTAG);
}
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Asset 2: Back-up Gif or Jpg
Dimensions: 350px X 200px
File Size: 30K
Max Animation Time: None
Other Notes: Static gif or jpg only. Back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
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| Text Specs |
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Asset 3:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No Registrations, Service Marks or Trade Marks
No www. allowed
Required Text Links: Ad Feedback
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| Timing |
Client Building:
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
Client must submit final creative and redirect url to Yahoo! no later than 5 business days prior to campaign launch. (Note: Pharma clients must provide final creative a minimum of 30 business days prior to campaign launch)
Please provide .swf, .fla and all font files used (mac & pc formats).
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| Notes |
Advertisers can rotate up to 8 pieces of creative on Full day events, 4 pieces of creative on Split day events, with 1 creative optimization during regular weekday business hours of 9am-5pm PST. There is a 2 hour window that is required from the time creative optimization is requested.
The fixed 350x200 unit can include up to five redirect urls on the graphical ad plus one additional redirect for the textlink. If the creative contains multiple offers, each offer within the creative must redirect to a landing page specific to the offer.
Advertisers can run a piece of creative up to six times in a row on the homepage, with a minimum of seven days between each event.
CPG, Retail and Pharma clients must keep any coupon / dollar off / percentage off advertising limited to the text link area below the ad unit image. The creative must have a solid border and cannot appear to be a cutout with a dotted line.
Roll-over functionality is subject to Yahoo! approval, it should be short and very simple - for example, a button enlarges or changes color.
Any interactivity within an ad unit must be functional - For example, ads cannot contain imagery that appears clickable, such as drop down boxes or text links that look interactive, but are not. No underlined copy or fake HTML allowed.
Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
No audio allowed
No streaming or interactivity allowed
Loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design
elements (e.g. pulsating, flashing, or
blinking animation) are not allowed.
The full experience will play on every page view.
Redirect page must load within the original browser window (no pop-ups, pop-unders or resized browser windows). The action needs to be: getURL(clickTAG); The back button on all redirect page(s) must be visible and functional to allow navigation back to Yahoo.com within one click.
No pop-ups/pop-unders on the destination URL or triggered from the back button allowed.
Browser window may not resize upon click.
CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
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