| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash
0px X 0px
File Size: 80K
Max Animation Time: 15 seconds
Flash Version: 8
Frame Rate: 24 fps
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| Text Specs |
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Asset 2:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No Registrations, Service Marks or Trade Marks
No www. allowed
Required Text Links: Replay Ad, Ad Feedback
Required Text Link Notes: Other required text links to be determined based on execution
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| Timing |
Yahoo Building:
Due to the highly customized nature of these events, Yahoo! must retain control over the build of the custom event
Client can submit storyboard concepts and/or initial creative mocks to Yahoo! - these will need to be received no later than 20 business days prior to campaign launch
If Yahoo! is concepting creative, client must supply all creative assets (high-res logos/images, copy, etc) no later than 30 business days prior to launch
Creative for the custom event must be finalized 10 business days prior to launch
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
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| Notes |
Page altering events are custom in nature; as such, specs will be determined according to concept & functionality (as approved by Yahoo!). Please contact your Front Page Campaign Manager for details.
User initiated audio and video allowed.
The full experience will play on the first visit to the page for those users with the necessary capabilities. All subsequent page views can be either flash or static within the 430x80 or 350x209 unit.
Replay functionality will be available to users via a textlink residing underneath the final ad unit.
Redirect page must load within the original browser window (no pop-ups, pop-unders or resized browser windows). The back button on all redirect page(s) must be visible and functional to allow navigation back to Yahoo.com within one click.
No pop-ups/pop-unders on the destination URL or triggered from the back button allowed.
Browser window may not resize upon click.
CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
BROWSER INFORMATION
The Yahoo! Front Page serves the full advertising experience to Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection. It's very important that we ensure a positive experience to all users that visit the Yahoo! Front Page. We have this policy in place for the following reasons:
LAN detection: Internet Explorer is the only browser with a built-in LAN detection feature, which is used to determine a user's connection speed, low bandwidth (dial up) or high bandwidth connection (Broadband). Because non-IE browsers do not have lightweight LAN detection, we cannot quickly detect whether or not a user has the ability to download a large file size. To ensure ads are seen correctly by all users we maintain the optimum file size of 40k for all users.
Floating: Rich media utilizes Adobe flash which has a compatibility issue with any non-Internet Explorer on Windows browser (Firefox and Safari being the two most popular). When an AD/Flash containing a transparency is overlaid on a web page it deactivates navigational links or news stories creating a poor user experience. We have opted to not allow the floating experience on any non-Internet Explorer on Windows browser.
As a solution, we will allow a separate file to be submitted at a lower file size without a floating element. If the ad unit has a second experience upon click, this will be included in the Firefox and Safari browsers as well.
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