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| home > general guidelines : events |
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CREATIVE
Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used. We allow ads without a defined line border so long as the ad has a background comprised of a high contrast color. The ad background cannot be primarily or entirely white, light gray or light blue. 90 degree corners are preferred.
Creative must contain brand attributes in the first and final frame. Back-up gif will appear on every page view for users that do not meet the Minimum System Requirements and must be consistent with the final flash frame.
Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
Advertisers can run a FP Display 300x250 or 350x200 up to six times on the front page, with a minimum of seven days between each event. This is to ensure a fresh and compelling creative offering to our users.
FP Rich Media and Marquee Events can run one time on the front page to ensure a fresh and unique creative experience for our users. If an advertiser would like to run an execution for a second time, the front page requires a minimum of 2 creative changes.
Changes must include a minimum of 2 of the following:
NEW look and feel
different background color
different layout of the final frame
animation - change of sequence
different animation of copy/message
color of the copy/messaging
different images throughout the animation and on the final frame
change the offer
different copy or a continuation of the story with a slight variation
change the call-to-action
Rotation of up to 8 pieces of creative for standard executions (Display 300x250 and 350x200) for a full day event is allowed. Rotation of up to 4 pieces of creative for standard executions (Display 300x250 and 350x200) for a split day event is allowed. Larger Rich Media and Marquee Events (FP Interactive 350x200, FP Floating 350x200, FP Expanding Interactive 350x200, FP Floating Interactive 350x200 and Custom) must use one piece of creative and cannot rotate assets. Contact Yahoo! Front Page Event Marketing Team for details.
CPG, Retail and Pharma clients must keep any coupon / dollar off / percentage off advertising limited to the text link area below the east unit image. The creative cannot appear to be a cutout with a dotted line.
All seasonal/holiday creative must be relevant to the specific time of year.
Roll-over functionality is subject to Yahoo! approval, it should be short and very simple - for example, a button enlarges or changes color. All roll-over functionality should resolve to the final frame of ad after 2 seconds of non-interaction.
CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.
Creative development may be available - additional production time line required. Contact Yahoo! Front Page Event Marketing Team for details.
If an ad clicks to download a PDF, it MUST clearly indicate to the user that they will be downloading a PDF. For example, it should include "Click to download PDF" messaging within the creative.
Loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design
elements (e.g. pulsating, flashing, or
blinking animation) are not allowed.
All creative subject to Yahoo! approval.
REDIRECT
The offer in the creative must be present above the fold on the initial redirect page and must be consistent with the creative messaging.
Redirect page(s) must be live for content review 48 hours prior to campaign launch. If the event runs over a weekend or on a Monday, the redirect page(s) must be live by 12pm pst the Friday prior to launch.
Redirect page(s) must be able to support an estimated 15-20 users per second. Note: This estimation is based on peak traffic & performance; it is NOT an estimation of sustained traffic or activity throughout the campaign. Applies to third-party tracking pages as well.
Redirect page must load within the original browser window (no pop-ups, pop-unders or resized browser windows). The action needs to be: getURL(clickTAG); The back button on all redirect page(s) must be visible and functional to allow navigation back to Yahoo.com within one click.
No pop-ups/pop-unders on the destination URL or triggered from the back button allowed
Browser window may not resize upon click.
BROWSER
For Rich Media and Marquee Events:
The Yahoo! Front Page serves the full advertising experience to Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection. It’s very important that we ensure a positive experience to all users that visit the Yahoo! Front Page. We have this policy in place for the following reasons:
LAN detection: Internet Explorer is the only browser with a built-in LAN detection feature, which is used to determine a user’s connection speed, low bandwidth (dial up) or high bandwidth connection (Broadband). Because non-IE browsers do not have lightweight LAN detection, we cannot quickly detect whether or not a user has the ability to download a large file size. To ensure ads are seen correctly by all users we maintain the optimum file size of 40k for all users.
Floating: Rich media utilizes Adobe flash which has a compatibility issue with any non-Internet Explorer on Windows browser (Firefox and Safari being the two most popular). When an AD/Flash containing a transparency is overlaid on a web page it deactivates navigational links or news story’s creating a poor user experience. We have opted to not allow the floating experience on any non-Internet Explorer on Windows browser.
As a solution, we will allow a separate file to be submitted at a lower file size without a floating element. If the ad unit has a second experience upon click, this will be included in the Firefox and Safari browsers as well.
THIRD-PARTY VENDORS
No third-party ad serving of any content (image,flash,html,javascript) is allowed.
Third-party vendors are allowed to run one 1x1 tracking pixel & click tracking tag per creative. Vendors subject to Yahoo! approval - contact Front Page event marketing team for details.
MARKETING RESEARCH VENDORS
The preferred marketing research vendor for the Yahoo! Front Page is Dynamic Logic.
If an advertiser would like to use a different vendor, the vendor must be approved by the Front Page team and employ a methodology in line with our guidelines and process.
The Yahoo! Front Page has final approval on all copy. Pop up surveys will not be allowed at any time. Tracking pixels used by the research vendor will not be included into any Yahoo! code but may be included in the advertiser's code. No additional inventory will be provided to the vendor to run recruitment for surveys. All survey pages should include the vendors name and company branding. Additionally, vendor branding should be included on each of the survey pages. Finally, the initial landing page should include copy detailing how the users information will be used and as well as the vendors privacy policy. No exceptions will be made for vendors who are unable to meet the necessary requirements.
U.S. BROADBAND COMPETITOR ADVERTISING RESTRICTIONS
Competitor advertising will be blocked from being served to current AT&T Yahoo! users ? This includes all broadband (DSL, cable, wi-fi, etc.) Internet access companies and all telecommunications-related (cell, mobile, long distance, local service, etc.) advertisers.
MISCELLANEOUS
The In The News box and Today Module on the Yahoo! Front Page is editorially controlled. In determining what news is posted on the homepage, the editorial team considers a wide range of criteria including: newsworthiness, relevance, and interest to our audience. News is a primary driver of front page usage and we believe creating a trusted experience sets the stage for the largest, most captive audience for Yahoo! and our advertisers. Yahoo! cannot guarantee that positive or negative news content will be featured on the front page at any time during the advertiser's flight. These types of situations do not warrant a make good, given Yahoo!'s need to be unbiased with news content.
Weapons may not be shown in any manner that depicts violence in an advertisement on the Yahoo! Front Page.
Profanity is prohibited from being used in creative copy, audio or video on the home page of Yahoo!. All content being advertised should be suitable for a mass audience.
Uninitiated audio is not allowed on any front page advertisement. If the redirect page includes audio, there must be an indication on the creative that the user will experience audio upon click and the volume must be at a low setting.
Any interactivity within an ad unit must be functional - For example, ads cannot contain imagery that appears clickable, such as drop down boxes or text links that look interactive, but are not.
Ads and/or landing page cannot contain any sexually suggestive or explicit content. All content being advertised should be suitable for a mass audience.
Advertisers must ensure that any advertising that claims to offer items for "free" fully complies with all state and federal guidelines with respect to the use of the term "free" in advertising. Any sign-ups, promotions or special offers must also adhere to these restrictions and guidelines.
Advertisers must ensure that any advertising offering "free" items discloses all material terms and conditions for obtaining the free item (e.g. advertising may not suggest that an item is "free" when receiving the item is in fact conditioned upon signing up for or purchasing the advertiser's good or service, unless that fact is properly disclosed). |
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