| Product Specifications: |
| Flash Specs |
GIF Specs |
Asset 1: Flash
Dimensions: 350px X 200px
File Size: 40K
Max Animation Time: 15 seconds
Flash Version: 6
Frame Rate: 18 fps
Other Notes: No continuous looping animation. Final frame must contain brand attributes. Inside the flash file should be a invisible redirect button with the following action:
on(release){
getURL(clickTAG);
}
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Asset 2: Back-up Gif
Dimensions: 350px X 200px
File Size: 20K
Max Animation Time: 15 seconds
Other Notes: Static gif only. Back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
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| Text Specs |
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Asset 3:
Client Text Link: 20 characters
Text Link Notes: Including spaces
No punctuation
No exclamation marks
No words in all caps No R's and TM's
Required Text Links: Replay Ad, Ad Feedback
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| Timing |
Client Building:
All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines
Client must submit final creative and redirect url to Yahoo! no later than 5 business days prior to campaign launch
Please provide .swf, .fla and all font files used (mac & pc formats). (Note: Pharma clients must provide final creative a minimum of 30 business days prior to campaign launch)
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| Notes |
Advertisers can rotate up to 2 pieces of creative.
CPG, Retail and Pharma clients must keep any coupon / dollar off / percentage off advertising limited to the text link area below the east unit image. The creative must have a solid border and cannot appear to be a cutout with a dotted line.
The full experience will play on the first and every fourth visit to the page thereafter for those users with the necessary capabilities. All subsequent page views will be a 350x200 (20k) gif unit. Replay functionality will be available to users via a text link residing underneath the final ad unit.
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