Front Page Specifications:

Marketplace
 
  • Image and Text
  • Text
  • 5th Link
  • Takeover

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    FP Display Event
     
  • FP Display 300x250
  • FP Display 350x200

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    Rich Media Event
     
  • FP Interactive 350x200
  • FP Floating 350x200
  • FP Expanding Interactive 350x200

    		•

    Marquee Event
     
  • FP Floating Interactive 350x200
  • FP Custom

    		•

    Other
     
  • Headline

    		•
    home>

    east_expando
    Full Experience Description:
    350x300 unit will animate for up to 15 seconds, then will roll-up to a 350x100 static image. All subsequent page views can be either a flash 350x100 or static 350x100 - see below. Note: Depending on size of creative, 50 - 80% of page views in one day have bandwidth to view the full experience. Yahoo! guarantees an exclusive rich media experience but cannot guarantee full experience views.

    Alternate Experience Description:
    Back-up 350x100 static gif will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

    Frequency Cap:
    Full experience displays on first page view only

    Minimum System Requirements:
    Full experience served to Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & javascript enabled. Alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, javascript disabled users and those who don't have flash installed or are on dial-up connection.

    Product Specifications:
    Flash Specs GIF Specs
    Asset 1: Flash - initial page view
    Dimensions: 350px X 300px
    File Size: 50K
    Max Animation Time: 15 seconds
    Flash Version: 6
    Frame Rate: 18 fps
    Asset 2: Flash - subsequent page views
    Dimensions: 350px X 100px
    File Size: 30K
    Max Animation Time: 15 seconds
    Flash Version: 6
    Frame Rate: 18 fps
    Other Notes: Optional - can run static or flash on subsequent page views. Final frame must contain brand attributes.
          		Asset 3: Static Gif - initial page view and back-up
    Dimensions: 350px X 100px
    File Size: 20K
    Max Animation Time: None
    Other Notes: Static gif only. This is the resolve gif after the first experience closes and the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
     
    Text Specs  

    Asset 4:
    Client Text Link: 20 characters
    Text Link Notes:

  • Including spaces
  • No punctuation
  • No exclamation marks
  • No words in all caps
  • No R's and TM's

    Required Text Links: Open Ad / Close Ad, Ad Feedback

    		•   
    Timing
    Yahoo Building:
  • If Yahoo! builds, client must supply all creative assets (high-res logos/images, copy, etc) no later than 15 business days prior to launch. All creative must be finalized 5 business days prior to launch.


    Client Building:
  • All creative subject to Yahoo! approval - please reference Front Page Creative Guidelines

  • If client builds, all final creative files and redirect url must be provided to Yahoo! no later than 5 business days prior to launch

  • Please provide .swf, .fla, .gif and all font files used (mac & pc formats)

  • Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
     
    • Notes
  • Yahoo Front Page team will build out expanding and collapsing functionality.

  • Total animation time for entire ad cannot exceed 15 seconds

  • Client can choose between asset 2 or asset 3 for subsequent page views

  • The full experience will play on the first visit to the page for those users with the necessary capabilities. All subsequent page views will be a static or flash 350x100 unit. Replay functionality will be available to users via an Open Ad text link residing underneath the final ad unit.

  • Audio not allowed



    • All information contained within this site is current as of January 1, 2009. As we continually evaluate and enhance our product offerings, specifications within this site may change. Please contact your Yahoo! Front Page campaign manager to confirm specs and product information prior to submission of assets.

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